Privacy Policy

This Privacy Policy describes how Apello Consulting, INC ("Company," "we," "us," or "our"), located at 4370 Chicago Dr SW STE 118, Grandville, Kent County, Michigan 49418, collects, uses, and protects your personal information when you use our website, services, or communicate with our team.

1. Information We Collect

We may collect the following categories of personal information when you use our services, visit our website, or communicate with us:

• Identifiers: Name, email address, phone number, mailing address, and other contact information you provide
• Professional information: Employment details, business name, and role or title (for TCPA consulting clients)
• Legal matter details: Information about your debt situation, financial circumstances, legal matters, or TCPA compliance needs that you share with us during the consulting process
• Internet and electronic data: IP address, browser type, operating system, referring URLs, pages visited, and time spent on our website, collected automatically through cookies and similar technologies
• Financial data: Income information, debt amounts, creditor details, and other financial information relevant to our consulting services

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our consulting services
• To communicate with you about your case, appointments, or inquiries
• To send you relevant information about our services, updates, and educational content (with your consent)
• To process payments and maintain accurate billing records
• To comply with legal obligations and regulatory requirements
• To protect our rights, your safety, and the safety of others
• To analyze website usage and improve the user experience

We may use analytics and remarketing tools as described in Section 3 below.

3. Disclosure of Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

• Service providers: We may share your information with trusted third-party service providers who assist us in operating our business, such as payment processors, email service providers, and technology platforms. These providers are contractually obligated to protect your information and may only use it for the purposes we specify.
• Legal authorities: We may disclose your information if required by law, subpoena, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• With your consent: We may share your information with third parties when you have given us explicit consent to do so, such as when referring you to a licensed attorney or partner service provider.

Analytics

We use Google Analytics to help us understand how visitors use our website. Google Analytics collects information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our site. We use the information we get from Google Analytics only to improve our website and services. Google Analytics collects the IP address assigned to you on the date you visit our site, rather than your name or other identifying information.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Do-Not-Track Signals

Our website does not currently respond to Do-Not-Track signals from browsers. However, you may opt out of certain tracking technologies as described in Section 7 (Cookies and Tracking Technologies) of this policy.

4. State-Specific Privacy Rights

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect, use, and disclose about you
• The right to request deletion of your personal information
• The right to opt out of the sale or sharing of your personal information (note: we do not sell your personal information)
• The right to non-discrimination for exercising your privacy rights
• The right to correct inaccurate personal information
• The right to limit the use and disclosure of sensitive personal information

Virginia, Colorado, Connecticut, and Utah Residents

Residents of Virginia, Colorado, Connecticut, and Utah may have additional privacy rights under their respective state privacy laws, including the right to access, correct, delete, and obtain a copy of their personal data, as well as the right to opt out of targeted advertising and profiling.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure data storage, access controls, and regular security assessments.

However, no method of electronic transmission or storage is completely secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security.

6. Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:

• Client records: 7 years from the date of last service, in accordance with applicable record-keeping requirements for financial consulting services
• Web analytics data: 26 months, consistent with Google Analytics default data retention settings
• Marketing opt-in records: Retained indefinitely or until you opt out, in order to maintain proof of consent as required by the Telephone Consumer Protection Act (TCPA)

When personal information is no longer needed for the purposes outlined above, we will securely delete or anonymize it in accordance with our data retention policies.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand where our visitors come from. Cookies are small text files stored on your device by your web browser.

We use the following types of cookies:

• Essential cookies: Necessary for the website to function properly, such as session management and security features
• Analytics cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously (e.g., Google Analytics)
• Functional cookies: Enable enhanced functionality and personalization, such as remembering your preferences

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a new cookie is set. Please note that disabling certain cookies may affect the functionality of our website.

8. Third-Party Links

Our website may contain links to third-party websites, services, or resources that are not operated by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policies of any third-party websites you visit.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete that information as soon as possible. If you believe we may have collected information from a minor, please contact us immediately at team@apelloconsulting.com.

10. Opt-Out / Unsubscribe

You may opt out of receiving marketing communications from us at any time by:

• Replying STOP to any text message you receive from us
• Clicking the "unsubscribe" link in any marketing email
• Calling us at (888) 595-1014
• Emailing us at team@apelloconsulting.com

Please note that opting out of marketing communications will not affect transactional or service-related messages necessary for the delivery of our consulting services.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Effective Date" at the top of this page and make reasonable efforts to notify you via email or a prominent notice on our website. We encourage you to review this Privacy Policy periodically.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: